Photos for your website or brochure can be very different from photos for social media. The first one needs to be descriptive, building envy but staying accurate. They are your hero shots, best at selling the place.
Social media offers more opportunity to be fun and to show your personality to your guests. It becomes more on about letting the personality and soul of the hotel shine. Social media photography also acts as a reassurance, as it is ‘of the moment’. Savvier people know that the pictures on your website might have been taken 4 years ago. But sharing your guests own pictures means they were taking recently.
Before each shoot, we go through a thorough plan of what we need, splitting them in terms of classic shots, exteriors, interiors, heroes, but also in terms of what we have identified in our strategic workshop for our content calendar needs.
